Privacy Policy for Dot Brand Observatory Website

Nom-IQ Limited t/a Com Laude (a Com Laude Group company) (we, us or our) is committed to protecting and respecting your privacy.

Nom-IQ Limited t/a Com Laude is part of the Com Laude corporate group. This privacy policy is issued on behalf of the Com Laude corporate group so when we refer to “we”, “us” or “our” we are referring to the relevant company in the Com Laude Group responsible for processing your data. Nom-IQ Limited t/a Com Laude is the responsible entity for this site ( (Site). If you are a visitor to our Site, the data controller of your personal information is Nom-IQ Limited t/a Com Laude, registered in the UK with the Information Commissioner’s Office with the registration number: Z9090322.

Purpose of this Privacy Policy

This policy (together with our terms of use and any other documents referred to in it) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us, regardless of the location from which you visit our Site. This policy gives you information on how we collect and process your personal data through your use of this Site, including any data you may provide through this Site when you sign up to receive further information from us. It is important that you read this privacy policy together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy policy supplements any such other notices and is not intended to override them.

Information we may collect from you and our lawful basis for processing

We may collect and process the following data about you:

  • Information that you provide by filling in forms on our Site. This includes contact information provided on completing our “contact us” or “book your exploratory call” forms when you request additional information from us. Our lawful basis for processing this information is our legitimate interest in the proper administration of our services or, where applicable, your consent.
  • If you contact us, we may keep a record of that correspondence. Our lawful basis for processing this information is our legitimate interest in proper administration of our communications.
  • Details of your visits to our Site including, but not limited to, your IP address, operating system and browser type, cookies, traffic and location data. Our lawful basis for processing this information is our legitimate interest in understanding our clients’ and visitors’ use of our Site. For more information on our use of cookies and similar technologies, please see our cookie policy.
  • Usage data, which includes how you use our Site and what you click on. Our lawful basis for processing this information is our legitimate interest in understanding our clients’ and visitors’ use of our Site to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy.

It is important that the data we do hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

We do not collect any special categories of personal data about you (e.g., physical or mental health, race or ethnic origin, religious/similar other beliefs, criminal convictions, sexual orientation, etc.).

This Site is not intended for children or for individual consumers; we do not knowingly collect data relating to children.

We may collect, use and share aggregated data such as statistical or demographic data for marketing purposes. Whilst this aggregated data could be derived from your personal data, it is not considered personal data in law as it will not directly or indirectly reveal your identity. Yet, if we ever combine aggregated data with your personal data, we treat this as personal data, and this will be used in accordance with this privacy policy.

Uses made of the information

We will only use your personal data when the law allows us to do so. We use information held about you in the following ways:

  • To ensure that content from our Site is presented in the most effective manner for you and for your computer.
  • To provide you with information that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes or where we have legitimate interests to send you such information.
  • To carry out our obligations arising from any contracts entered into between you and us.
  • To administer and protect our business and this Site, including uses made to comply with our legal obligations; ensure network security; prevent fraud; and in the context of a business reorganisation or group restructuring exercise.
  • To allow you to participate in interactive features of our service, when you choose to do so.
  • To notify you of changes to our terms or privacy policy or any other changes to our Site.

If you are an existing client, we will only contact you by electronic means (e-mail or SMS) with information about goods and services similar to those which were the subject of a previous sale to you.

You can ask us to stop sending you marketing messages by contacting us at any time. Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a service purchase or other transactions.

Who your information might be shared with

We may disclose your personal data to:

  • other companies within our corporate group to the extent necessary for the purposes set out above;
  • law enforcement agencies in connection with any investigation to help prevent unlawful activity;
  • third parties if we are under a duty to disclose or share your personal data to comply with any legal obligation, or to enforce or apply our terms of use and other agreements; or to protect the rights, property, or safety of Nom-IQ Limited or another entity in the Com Laude Group, our clients, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection, credit risk reduction and international sanctions compliance; and
  • third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, the new owners may use your personal data in the same way as set out in this privacy policy.

The companies in the Com Laude Group to whom we may disclose your data are:

  • Nom-IQ Limited t/a Com Laude;
  • Valideus Limited;
  • Demys Limited;
  • Consonum, Inc. dba Com Laude USA;
  • Com Laude Domain ESP S.L.U.; and
  • Com Laude (Japan) Corporation.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

Transfers of your information out of the United Kingdom or the European Economic Area (EEA)

We may need to transfer your personal data to our group’s offices outside the EEA (e.g., United States of America or Japan), to the extent necessary for the provision of our services. To the extent that your personal data will be transferred outside of the UK or the EEA to a country which has not been recognised by either the UK Information Commissioner or the European Commission as having an adequate level of protection, we will ensure that the transfer is subject to appropriate safeguards or derogations under the applicable data protection laws.

Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the UK or EEA.

Where we store your personal data and data security

All information you provide to us is stored on our secure servers located in the UK, EEA and the USA. Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our Site; any transmission is at your own risk.

Once we have received your information, we will use strict procedures and security features to try to prevent accidental loss, unauthorised access or use, alteration or disclosure. We limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions, and they will be subject to a duty of confidentiality. We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.


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Retention and deletion of your personal data

We will only request the minimum amount of personal data necessary for the purpose of processing, and we will not keep your personal data for longer than is necessary for that purpose. We will delete your personal data within a reasonable time after the end of the provision of the relevant services related to processing and delete existing copies unless storage of any data is required by any applicable law or regulation.

We may keep your personal data for the duration of any statutory limitation period to the extent necessary.

Your rights

Under the data protection laws you have the following rights in relation to your personal data:

  • the right to access: you can obtain confirmation from us as to whether we process your personal data and, where we do, access to the personal data, together with certain additional information.
  • the right to rectification: you can ask for any inaccurate personal data about you to be rectified and, taking into account the purposes of the processing, to have any incomplete personal data about you completed.
  • the right to erasure: you can ask us to erase your personal data in some circumstances.
  • the right to restrict processing: you can ask us to restrict the processing of your personal data in some circumstances.
  • the right to object to processing: you can object to the processing of your personal data on grounds relating to your particular situation in certain circumstances.
  • the right to data portability: where the legal basis for our processing of your personal data is consent and such processing is carried out by automated means, you have the right to receive your personal data from us in a structured, commonly used and machine-readable format. This right does not apply where it would adversely affect the rights and freedoms of others.
  • the right to complain to a supervisory authority: if you consider that our processing of your personal information infringes data protection laws, you have a legal right to lodge a complaint with a supervisory authority responsible for data protection. If you are located in the EU, you may do so in the EU member state of your habitual residence, your place of work or the place of the alleged infringement. The supervisory authority in the UK is the Information Commissioner’s Office (ICO) ( We would, however, appreciate the chance to deal with your concerns before you approach a supervisory authority, so please contact us in the first instance.
  • the right to withdraw consent: to the extent that the legal basis for our processing of your personal information is consent, you have the right to withdraw that consent at any time. Withdrawal will not affect the lawfulness of processing before the withdrawal.

You can exercise any of your rights at any time by written notice to us at 28-30 Little Russell Street, London, WC1A 2HN, United Kingdom.

Third-party links

Our Site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. Clicking on those links may allow third parties to collect or share data about you. When you leave our website, we encourage you to read the privacy policy of every website you visit. If you follow a link to any of these websites, please note that these websites have their own terms of use and privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

Changes to this policy

We may update this privacy policy from time to time as a result of any legal, technical or company developments. Any changes we may make to our privacy policy in the future will be posted on this page.


Comments, questions and requests regarding this privacy policy or our privacy practices are welcomed and should be addressed to Nom-IQ Limited t/a Com Laude, 28-30 Little Russell St, London WC1A 2HN, United Kingdom.