Protect your brand Protect your customers
It’s difficult for consumers to know who to trust in the digital space. Cybercrime is sophisticated and widespread – undermining consumer confidence about interacting with brands online. Your dot brand will assure consumers they’re in a trusted online space, protected from fraudsters attempting to mimic brand URLs and communications.
Dot brands help build a trusted space online
A signpost of authenticity
Consumers appreciate easy-to-spot signposts of authentic sites. With a dot brand, consumers can trust that anything they see ending in your dot brand is genuine: “If it doesn’t say our name to the right of the dot, it isn’t us”
Certify genuine products and services
From couture fashion houses to major sporting leagues and teams, it’s a sad fact that desirable brands are open game for counterfeit fraudsters. Protect customers by associating genuine branded goods with unique web addresses they can trust.
Create web addresses that can't be imitated
It’s easy for a fraudster to register a typo of your name in other existing TLDs. But they cannot imitate you dot brand as you have complete and total control of every domain using your dot brand.
Satisfy consumers’ need for reassurance
A seal of credibility in uncertain times, your dot brand is a perfect fit for the way consumers interact with brands today. It proves your commitment to security, transparency, and trust – giving them the confidence to relax and fully engage.
A platform for implementing uniform security standards
There are various security protocols that are easier to implement at the TLD level so that they apply across the entire estate of your dot brand, such as DNSSEC and HSTS pre-load, increasing the safety of your customers and your business.
Not ready yet? Why not build a case pack?
Whether you need to find out more specific details, or put together a case pack, we have a library of helpful resources. If you need a bit more help, get in touch.