Power digital intelligence with improved data and analytics
Understanding how customers engage and interact with your brand online is a key objective for any business. The use of a dot brand allows you to create meaningful, accurate and timely information on what each customer journey looks like and in turn, provides valuable insight on how to create a more effective digital strategy.
Gain valuable insights into your customers with a dot brand
See the complete picture of your customers' journey
Using a dot brand allows you to understand where customers are coming from, what they do when they arrive, and how they return to your website through digital signposting and clear navigation using customised URLs.
Build better experiences, based on meaningful insights
Analytics help provide a better understanding of user behaviours and how they interact with your dot brand. This allows you to create meaningful, memorable domain names and URLs that enhance online experiences and keep customers engaged on your website for longer.
Manage online activity more effectively
Understanding website traffic patterns, search effectiveness, and the access methods used by customers enables dot brand owners to more effectively utilise digital resources – including spend on AdWords – to increase leads and customers.
Enhance your online search strategy
Your dot brand data will give you insight into the keywords and search terms customers use to seek out your products and services online. It’s a clever way to spot gaps in your web strategy and optimise for online search.
The ultimate digital asset to benefit your customer
Owning a dot brand provides an inherent competitive advantage when it comes to understanding customer analytics. This actionable intelligence allows you to provide real-time and immediate value to customer digital interactions through tailored content.
Not ready yet? Why not build a case pack?
Whether you need to find out more specific details, or put together a case pack, we have a library of helpful resources. If you need a bit more help, get in touch.