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New Canon case study

03rd October, 2023

Canon, the Japanese multinational corporation, have been an industry leading in number electronic markets for many years.  They were one of the first brands to announce their intention to apply for a dotBrand, back in 2010, and have been as good as their word in actively using their dotCanon TLD since it was delegated in 2015.  In May 2016 the company became one of the first dotBrand applicants to migrate their home page from their traditional TLD, swapping canon.com for global.canon.

Read more about how Canon continue to be in the frame as a great example of dotBrand usage here.