While building consumer confidence was at the forefront of the Canon Group’s application for .CANON, the company has since used its dot brand to launch a series of cloud-based platforms to boost engagement and loyalty among customers.
Use case in brief
Initiatives: Migration of main company website and mail server, suite of regional and product-specific websites, photo-sharing cloud platform and design tools
Models of use: Full migration, HR, marketing, products and services
Key benefits: Consumer trust, user engagement, brand control, anti-counterfeiting
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