Protect your brand Protect your customers
It’s difficult for consumers to know who to trust in the digital space. Cybercrime is sophisticated and widespread – undermining consumer confidence about interacting with brands online. Your dotBrand TLD will assure consumers they’re in a trusted online space, protected from fraudsters attempting to mimic brand URLs and communications.
DotBrands help build a trusted space online
A signpost of authenticity
Consumers appreciate easy-to-spot signposts of authentic sites. With a dotBrand, consumers can trust that anything they see ending in your dot brand is genuine: “If it doesn’t say our name to the right of the dot, it isn’t us”
Certify genuine products and services
From couture fashion houses to major sporting leagues and teams, it’s a sad fact that desirable brands are open game for counterfeit fraudsters. Protect customers by associating genuine branded goods with unique web addresses you create with your dotBrand that they can trust.
Create web addresses that can't be imitated
It’s easy for a fraudster to register a typo of your name in other existing TLDs. But they cannot imitate you TLD as you have complete and total control of every domain using your dotBrand.
Satisfy consumers’ need for reassurance
A seal of credibility in uncertain times, your dotBrand is a perfect fit for the way consumers interact with brands today. It proves your commitment to security, transparency, and trust – giving them the confidence to relax and fully engage.
A platform for implementing uniform security standards
There are various security protocols that are easier to implement at the TLD level so that they apply across the entire estate of your dotBrand, such as DNSSEC and HSTS pre-load, increasing the safety of your customers and your business.
Stake your claim. Own your brand. And stay one step ahead of your competitors.
Want to understand the potential risks, or likelihood of success of your application?
Whether you need to understand if an application is even possible or simply want to determine what potential use cases there could be, contact us to understand more about our TLD Feasibility Study