Enhance digital intelligence with improved data and analytics
Understanding how customers engage and interact with your brand online is a key objective for any business. The use of a dotBrand TLD allows you to create meaningful, accurate and timely information on what each customer journey looks like and in turn, provides valuable insight on how to create a more effective digital strategy.
Gain valuable insights into your customers with a dot brand
Understand the complete picture of your customers' journey
Using a dotBrand TLD allows you to understand where customers are coming from, what they do when they arrive, and how they return to your website through digital signposting and clear navigation using customised URLs. Gain information about domain names that are being searched for, but don’t yet exist so you can ensure you capture all customer requests.
Build better customer experiences, based on meaningful insights
Analytics help provide a better understanding of user behaviours and how they interact with your dotBrand. This allows you to create meaningful, memorable domain names and URLs that enhance online experiences and keep customers engaged on your website for longer. Use your dotBrand as your URL Shortener instead of relying on ccTLD domain names which you have no control over.
Manage online activity more effectively
Understanding website traffic patterns, search effectiveness, and the access methods used by customers enables dotBrand owners to more effectively utilise digital resources – including spend on AdWords – to increase leads and customers.
Enhance your online search strategy
Your dotBrand data will give you insight into the keywords and search terms customers use to seek out your products and services online. It’s a clever way to spot gaps in your web strategy and optimise for online search. Capture NX data and turn those requests that go nowhere into valuable landing pages for customers.
The ultimate digital asset to benefit your customers
Owning a dotBrand TLD provides an inherent competitive advantage when it comes to understanding customer analytics. This actionable intelligence allows you to provide real-time and immediate value to customer digital interactions through tailored content.
Stake your claim. Own your brand. And stay one step ahead of your competitors.
Want to understand the potential risks, or likelihood of success of your application?
Whether you need to understand if an application is even possible or simply want to determine what potential use cases there could be, contact us to understand more about our TLD Feasibility Study